Beyond the Mustache:this campaign carries no milk mustache. It is recorded separately so the main archive’s scope rule stays intact.
CMPB· 2023
Octopus, ghosts, rainbows and hot dogs
Release year:2023
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television and online spot
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television and online spot
Notes
An August 2023 CMPB spot sarcastically depicting milks made from octopus, ghosts, rainbows and hot dogs. Part of the same 2023 push against plant-based alternatives that produced Get Real Inc. two months later, and a direct descendant of the 2012 Science of Imitation Milk.
Image: thumbnail of the official got milk? YouTube video “Everyone wants to be milk” (2023) (source).
Evidence
Reported by Drilled in its account of the dairy industry’s 2023 response to plant-based competition.