Contest / Sweepstakes Ads

Visual archive

Contest / Sweepstakes Ads

73 main database records. Variants remain nested with their parent ad.

Advertisements announcing a contest or sweepstakes, rather than showing its winner.

Background

Beyond celebrity portraits, MilkPEP built an ecosystem of consumer promotions, sweepstakes and on-pack games. The Fame Game put sweepstakes pieces on some 200 million gallons of milk across 600-plus plants; the teen Body by Milk points program (from 2006) reached about 45,000 schools; and the SAMMY awards (Scholar-Athlete Milk Mustache of the Year) gave 25 high-school seniors $7,500 scholarships and their own ad in USA Today.

Contest / Sweepstakes Ad

Contest / Sweepstakes Ads

Nestlé Quik Rabbit — “Where’s your chocolate milk mustache?” $25,000 sweepstakes / coupon

ESSENTIALS Milk Sweepstakes - Milk, What A Surprise!

LIFE Milk Mustache Photo Contest - oversized

Milk: What A Surprise - Win A Trip to Hollywood

Mystery of the Phantom Sweepstakes - Milk What A Surprise

The Funtastical Story Contest

Drink in the Facts About Milk Sweepstakes

Fuji Film Milk Mustache Photo Contest - standard

Mad About Milk Photo Contest - 1996

Phantom Hometown Private Screening Contest

Girls In Action Model Search

Milk on the Menu Recipe Challenge - small

Milk on the Menu Recipe Challenge - standard

Take the Milk Mustache Route

Tom Ney Ultimate Dinner Party Contest - small

Best Milk Recipes In America - left version

Cal Ripken Jr. + Tony Hawk + Pete Sampras + Jeff Gordon — “ARE YOU GAME?”

Family Fun Milk Mustache Photo Contest Offer

Good Sports Reminder - Last Chance! Enter to Win $5,000!

Mad About Milk Photo Contest - 1998

Milk Has a Lot to Offer - SAMMY Awards Contest

Milk It Contest Ad

Milk Mayhem College Basketball Sweepstakes - two-piece oversized

Mini Milk Mustache Photo Contest

SI for Kids Good Sports Award Contest - two-page

Best Milk Recipes In America - version two

Coaster 2 Coaster Ultimate Thrill Ride Contest

Fox Family Milk Mustache Contest - David Alan Grier

Fox Family Milk Mustache Contest - Grier/O'Hurley/Santagati newspaper

Fox Family Milk Mustache Contest - John O'Hurley

Fox Family Milk Mustache Contest - Steve Santagati

Good Sport postcard version two

Mad About Milk Photo Contest - 1999

Milk Helps You Play the Game - 1/3 page rules

Milk Helps You Play the Game Wordsearch Contest

Milk Mustache Internship at Rolling Stone - version 1 oversized

Milk Mustache X-Perience of Your Life Contest - two-piece oversized

Rich and Famous MILK Sweepstakes

Fame Game Milk Mustache Contest - newspaper

“Don’t forget to Check Out the Milk Mustache Fame Game in your dairy aisle!”

Get Moo-ving With Milk - with rules

Got Spirit? Milk Mustache Cheer Contest - half page

Mad About Milk Photo Contest - 2000

Milk Cheer Trivia

Milk Mustache DC Super Heroes Sweepstakes - two-piece

Mug It Up With Milk Sweepstakes - two-piece

Smile-A-Bration Sweepstakes - Star In Your Own Milk Mustache Ad

Be A Milk Mustache Diva Photo Contest

Drink Milk. Win Cyber Loot! - 1/3 page rules

Drink Milk. Win Cyber Loot! - with rules

Mad About Milk Photo Contest - 2001

Got Game? Hometown Rookie of the Year Contest - oversized

Got Talent? Get Tickets! Contest - two-piece

Kickin' It With Milk Photo Contest

La Mama Got Milk? Spanish Contest Offer - 2002

Mad About Chocolate Milk Photo Contest

Nickelodeon Milk Mustache Sweepstakes - Lights, Camera, Milk Mustache!

Solve the WB Milk Mustache Mystery

Got Milk? Rookie Reporter Contest

Got Spirit? Got Milk? Squad of the Year Contest

Grounded For Life Shake Stuff Up Contest - standard

La Mama Got Milk? Spanish Contest Offer - 2003

Milk FriendSip Photo Contest

Nickelodeon Milk Mustache Sweepstakes - Milk Can Make You Picture-Perfect!

Nickelodeon Milk Mustache Sweepstakes - Want Instant Fame? Just Add Milk!

Shake Stuff Up Milk Rocks RoadTrip - Jason Mraz oversized

Take It To The Milk House Sweepstakes - oversized 1/3 page

Transworld Magazine Deck Design Contest

WB Chocolate Milk Mustache Kiss Contest

Got Milk? Secret to Success Photo Contest

Kroger Show Us Your Milk Mustache Contest

Nuestra Gente Star Mom Contest

Picture This sweepstakes