Main • #32
Cal Ripken Jr.
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:4
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:4
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Also documented: Cal Ripken Jr. — Boys’ Life May 1998, second page — Format: Magazine placement scan — Second page of the Calcium Ripken ad. (source)
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Alternate image considered for this ad — from The Milk Mustache Book (1998): Cal Ripken Jr. Shot Jun 28, 1996, New York City.
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
No image yet
Cal Ripken Jr. version one historical collector reference — exact child mapping unresolved
Format:Historical collector image· English
The collector page lists several ads under one image link.
Cal Ripken Jr. — Boys’ Life May 1998, first page
Format:Magazine placement scan
First page of the Calcium Ripken ad.
Variants of this ad (6)
Different printed versions of the same ad are grouped here.
Cal Ripken Jr. - version one — GM — standard
Images of this version
Authentic standard got milk? period ad — no whymilk URL visible
Printed tagline:got milk?
Format:Original magazine print advertisement· English
Format:Original magazine print advertisement· English
Standard got milk? ad. No whymilk.com line is visible.
Visible text / transcription
Caption / body copy:With all the milk I drink, my name might as well be Calcium Ripken, Jr. Really, I'm a huge milk fan. Besides being loaded with calcium, there's nothing like it when it's ice cold. Which is why I drink the recommended 3 glasses a day. And as you'd probably guess, I'm not one to miss a day.
Body-copy summary:Baseball/calcium wordplay built around 'Calcium Ripken, Jr.' and three glasses of milk a day.
Slug / tagline:got milk?
Copyright:CAL RIPKEN, JR. ©1996 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:got milk? campaign mark
Fine print:No whymilk.com URL or phone line is visible on this recovered page.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Cal Ripken Jr. - version one — GM — whymilk.com
Images of this version
Clean complete-issue scan — GamePro Issue 109 Aug 1998 — GM + whymilk.com
Printed tagline:got milk?
Format:Complete-issue full-page magazine scan· English
Format:Complete-issue full-page magazine scan· English
Exact got milk? + whymilk.com Cal Ripken child recovered from complete GamePro issue.
Visible text / transcription
Caption / body copy:With all the milk I drink, my name might as well be Calcium Ripken, Jr. Really, I'm a huge milk fan. Besides being loaded with calcium, there's nothing like it when it's ice cold. Which is why I drink the recommended 3 glasses a day. And as you'd probably guess, I'm not one to miss a day.
Body-copy summary:Calcium/Baseball wordplay and three-glasses-a-day message.
Slug / tagline:got milk?
Logos / marks:got milk? campaign mark
URLs / phone numbers:http://www.whymilk.com
Fine print:Small legal line remains below safe exact-transcription threshold in this scan.
Original 1996 print — got milk? + whymilk.com — eBay scan
Printed tagline:got milk?
Newly recovered clean period print with the whymilk.com line visibly present at upper right. This resolves the remaining generic image slot inside the GM + whymilk.com child without affecting MWYM or Good Sports variants.
Visible text / transcription
Slug / tagline:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| GamePro | Aug 1998 — Issue 109 | PDF scan page 23 | Full-page color magazine ad | source | Complete GamePro Issue 109 scan visibly shows got milk? with http://www.whymilk.com. |
Cal Ripken Jr. - version one — MWYM — standard
Images of this version
Original period print — Cal Ripken Jr. — MWYM standard
Printed tagline:MILK. Where’s your mustache?
Format:Original magazine print / tear-sheet· English
Format:Original magazine print / tear-sheet· English
Recovered original paper example exactly matching the missing MWYM standard state: MILK. Where’s your mustache? with no whymilk URL or phone contact line visible.
Visible text / transcription
Caption / body copy:With all the milk I drink, my name might as well be Calcium Ripken, Jr. Really, I’m a huge milk fan. Besides being loaded with calcium, there’s nothing like it when it’s ice cold. Which is why I drink the recommended 3 glasses a day. And as you’d probably guess, I’m not one to miss a day.
Slug / tagline:MILK. Where’s your mustache?
Copyright:CAL RIPKEN JR. ©1996 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where’s your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original magazine print / tear-sheet | source | Original physical print photographed by seller. Seller labels the object 1998; the recovered ad belongs to the 1996 Cal Ripken Jr. creative family and is kept as later-circulation evidence. |
Cal Ripken Jr. - version one — MWYM — whymilk.com
Images of this version
Cal Ripken Jr. — MWYM — whymilk.com — large period scan
Format:Original period advertisement / large scan · English
Recovered exact MWYM + whymilk.com execution.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Cal Ripken Jr. - version one — GM — 1-800-WHY-MILK
Images of this version
Authentic got milk? + 1-800-WHY-MILK ad
Printed tagline:got milk?
Format:Original magazine print ad· English
Format:Original magazine print ad· English
1-800-WHY-MILK is visibly printed at upper right.
Visible text / transcription
Caption / body copy:With all the milk I drink, my name might as well be Calcium Ripken, Jr. Really, I'm a huge milk fan. Besides being loaded with calcium, there's nothing like it when it's ice cold. Which is why I drink the recommended 3 glasses a day. And as you'd probably guess, I'm not one to miss a day.
Body-copy summary:Calcium/Baseball wordplay with the three-glasses-a-day message.
Slug / tagline:got milk?
Logos / marks:got milk? campaign mark
URLs / phone numbers:1-800-WHY-MILK
Fine print:Small bottom legal line remains too small in the current scan for a safe exact transcription.
Other visible text:For More Information 1-800-WHY-MILK
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 creative; seller listings vary on object date | Original one-page print ad | source | One current seller explicitly identifies the ad as 1996. A separate large seller photograph shows the same creative with the 1-800-WHY-MILK contact line clearly visible. |
Cal Ripken Jr. — 30×23 display poster
Images of this version
Cal Ripken Jr. — 30×23 display poster
Format:30×23 in. display poster· English
Chisholm Poster CL65609; Iron Man display poster.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Non-periodical promotional distribution | 1996 | 30×23 in. display poster | source | Chisholm Poster CL65609; Iron Man display poster. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Sep 27, 1996 | Print ad | source | ||
| People | Oct 7, 1996 | Print ad | source | ||
| Seventeen | Oct 1996 | Print ad | source | ||
| GamePro | Aug 1998 — Issue 109 | PDF scan page 23 | Complete-issue placement; exact child nested separately | source | Exact issue contains nested ad extra-514. |
| Boys’ Life | May 1998 | 62 | Magazine placement scan | source | First page of the Calcium Ripken ad. |
| Boys’ Life | May 1998 | 63 | Magazine placement scan | source | Second page of the Calcium Ripken ad. |