Main • #36
Zoe Koplowitz
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:Marathon Runner
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Variants of this ad (2)
Different printed versions of the same ad are grouped here.
Zoe Koplowitz — MWYM 1996 — ad
Images of this version
Main campaign ad, documented by collectors
Printed tagline:MILK. Where's your mustache?
Collector text documents the ad.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Zoe Koplowitz — MWYM 1997 — ad
Images of this version
Main campaign ad, documented by collectors
Printed tagline:MILK. Where's your mustache?
Collector text documents the ad.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Better Homes & Gardens | Feb/Mar 1997 | Print ad | source | ||
| Entertainment Weekly | Feb 7, 1997 | Print ad | source | ||
| Family Circle | Mar 4, 1997; Apr 1, 1997 | Print ad | source | ||
| Good Housekeeping | Feb 1997 | Print ad | source | ||
| Newsweek | Jan 27, 1997; Mar 10, 1997 | Print ad | source | ||
| People | Feb 3, 1997; Feb 17, 1997 | Print ad | source | ||
| Sports Illustrated | Dec 30, 1996/Jan 6, 1997 | Print ad | source |