Michael Johnson
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
Exact issue recovered: Sports Illustrated, June 9, 1997. Existing period master remains preferred over rebuilt reference artwork.
Also documented: Michael Johnson — Ebony November 1997 — Format: Magazine placement scan — Same artwork as the July placement, but the surviving scan carries a different credit-year line. An issue-level variant, not a duplicate ad. (source)
Also documented: Michael Johnson - GM 1997 — Format: Print/campaign creative — Bamboo Trading: variant differentiation (source)
Credits
More images of this ad — click to enlarge
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Michael Johnson — Ebony July 1997
Period issue scan for direct fine-print comparison.
Variants of this ad (6)
Different printed versions of the same ad are grouped here.
Michael Johnson — GM — '200 meter…' + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Michael Johnson — MWYM — '200 meter…'
Images of this version
Michael Johnson — MWYM — “200 meter…” — original period print
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Michael Johnson — MWYM — 'world's fastest man…'
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Michael Johnson — Two-piece — 'Guess Who's Drinking Milk'
Images of this version
Main campaign ad, documented by collectors
Exact original collector image URL for Michael Johnson's two-piece 'Guess Who's Drinking Milk?' ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Michael Johnson — Two-piece — no caption
Images of this version
Original period print reference — Michael Johnson — no-caption composition
Format:Framed original advertisement photograph· English
Recovered framed original shows the no-caption Michael Johnson composition with only MILK / Where’s your mustache? visible. Provisionally mapped to the collector’s “Two-piece — no caption” child pending an unframed/full two-piece scan.
Visible text / transcription
Main campaign ad, documented by collectors
Exact original collector image URL for Michael Johnson's two-piece no-caption ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Michael Johnson — GM — '200 meter…' + web-address line, no phone
Images of this version
Michael Johnson — got milk? — '200 meter…' — web-address line, no 1-800-WHY-MILK
Format:Original period print advertisement / seller scan· English
Period print scan shows the '200 meter…' copy with got milk? and a small web-address line at upper left but no visible 1-800-WHY-MILK line. Because the tiny URL characters are not fully legible, the exact URL transcription remains pending.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Original print advertisement | source | Current seller identifies this as a 1998 Michael Johnson Got Milk print ad. Exact magazine issue remains unresolved. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Sports Illustrated | Jun 9, 1997 | Print ad | source | Seller identifies the original two-page Michael Johnson Got Milk ad as removed from Sports Illustrated, June 9, 1997. | |
| Ebony | July 1997 | 71 | Magazine placement scan | source | Period issue scan for direct fine-print comparison. |
| Ebony | November 1997 | 19 | Magazine placement scan | source | Same artwork as the July placement, but the surviving scan carries a different credit-year line. An issue-level variant, not a duplicate ad. |