Main • #50
Larry King
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later “got milk?” printing — Brill's Content, September 1998
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Larry King — TIAS original-paper scan
Format:Original period print / secondary recovered image· English
TIAS / Ads By Dee item 860885; original paper scan.
Larry King — original-print pair photograph
Format:Physical print-ad pair photograph· English
Dealer photograph showing the Larry King print ad together with another Milk Mustache ad. Useful as physical-object evidence, but not preferred over the dedicated full-ad scans already attached.
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Variants of this ad (5)
Different printed versions of the same ad are grouped here.
Larry King — GM — fat-free milk
Images of this version
Original period print — Larry King — got milk? / fat-free milk
Printed tagline:got milk?
Format:Original magazine print / tear-sheet· English
Format:Original magazine print / tear-sheet· English
Recovered original paper example exactly matching the collector-documented got milk? + fat-free-milk ad. Seller dates the print object 1998; visible creative copyright is 1997.
Visible text / transcription
Caption / body copy:After 40 years in broadcasting, I’ve got my finger on the nation’s pulse. So take it from me. Drink fat free milk. Studies suggest that a healthy diet rich in lowfat dairy products may help lower the risk of high blood pressure. Listen to the King and drink up, America.
Slug / tagline:got milk?
Copyright:LARRY KING ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Better Homes and Gardens | October 1997 | Full-page ad | Internet Archive scan | Exact scanned page located in the digitized Better Homes and Gardens volume at the Internet Archive. | |
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original magazine print / tear-sheet | source | Seller identifies this as a 1998 vintage print ad. The artwork carries ©1997, so this is a later circulation of the 1997 ad. |
Larry King — MWYM — fat-free milk
Images of this version
Original period print — MILK. Where's your mustache? / fat-free milk
Printed tagline:MILK. Where's your mustache?
Format:Original 1997 magazine paper advertisement / dealer scan· English
Format:Original 1997 magazine paper advertisement / dealer scan· English
Recovered original 1997 paper advertisement. The visible footer reads “MILK / Where’s your mustache?”, matching this MWYM fat-free-milk ad rather than the separate got milk? or phone-number variants.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| TV Guide — North Indiana Edition | Sep 13–19, 1997 — Fall Preview | Full-page print ad | source | Internet Archive's complete TV Guide scan/OCR reproduces the fat-free-milk Larry King copy and MWYM slug inside the Sep. 13–19, 1997 Fall Preview issue. |
Larry King — MWYM — fat-free milk + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Larry King — MWYM 1997 skim milk
Images of this version
No image yet
Known collector variation
Printed tagline:MILK. Where's your mustache?
Known collector variation in Needs list.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Known variant | source | Known collector variation in Needs list. The collector listed it as a needed picture. |
More sources
Milk Ad Collecting Central — needs.html
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
Larry King — two-page Best Milk Recipes companion format
Images of this version
No image yet
Original period seller source — Two-page Larry King ad with recipe-contest companion
Format:Original extracted magazine-page seller listing· English
Original extracted 1997 magazine pages pair the Larry King milk-mustache ad with a full-page contest companion titled “Best Milk Recipes in America”; each page is approximately 7 7/8 x 10 3/8 in.
Visible text / transcription
Headline:Best Milk Recipes in America
Body-copy summary:Two-page/companion format documented for Larry King — two-page Best Milk Recipes companion format.
Copyright:1997
Other visible text:Best Milk Recipes in America
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Magazine source not yet identified | 1997 | Two-page Larry King ad with recipe-contest companion | source | Original extracted 1997 magazine pages pair the Larry King milk-mustache ad with a full-page contest companion titled “Best Milk Recipes in America”; each page is approximately 7 7/8 x 10 3/8 in. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Seventeen | Aug 1997; Nov 1997; Dec 1997 | Print ad | source |