Milk Mustache Database

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Main • #57

David Copperfield

Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?

Notes

MilkAdMan main campaign number; see Placements for issue evidence.

Main image

Clean high-resolution original print scan — MILK. Where's your mustache?

Straight, background-free period scan preserving the original MILK slug and complete layout.

source / image page

Credits

Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
credit source

More images of this ad — click to enlarge

Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.

Original period printed ad — MILK. Where's your mustache?

Printed tagline:MILK. Where's your mustache?
Format:Full printed ad scan· English

Original 1997 David Copperfield print ad. Authentic period layout; low-resolution source.

source / image pagedirect image
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?

Main campaign ad

Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

source / image pagedirect image
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?

Variants of this ad (5)

Different printed versions of the same ad are grouped here.

David Copperfield — GM — standard
Year:1997
Version type:Ad version
Difference:Version of main #57.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.· authentic period print remains the historical-fidelity target.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Ladies’ Home JournalSeptember 1998Full-page adInternet Archive scanExact scanned page located in the digitized Ladies’ Home Journal volume at the Internet Archive.
Better Homes and Gardens1998Full-page adInternet Archive scanExact scanned page located in the digitized Better Homes and Gardens volume at the Internet Archive. Reissue placement.
Better Homes and GardensNovember 1997Full-page adInternet Archive scanExact scanned page located in the digitized Better Homes and Gardens volume at the Internet Archive.
Publication unresolved1997Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
David Copperfield — MWYM — standard
Year:1997
Version type:Ad version
Difference:Version of main #57.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact original-period image.

Images of this version

Original period print - David Copperfield - MWYM standard

Printed tagline:MILK Where's your mustache?
Format:Original magazine / newspaper print tear-sheet· English

Original 1997 paper listing visibly shows the MWYM ad without a web or phone contact line, resolving the standard MWYM child.

source / image page
Visible text / transcription
Slug / tagline:MILK Where's your mustache?
Logos / marks:MILK Where's your mustache?

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1997Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved1997Original period print / tear-sheetsourceOriginal 1997 paper listing visibly shows the MWYM ad without a web or phone contact line, resolving the standard MWYM child.
David Copperfield — MWYM — whymilk.com
Year:1997
Version type:Ad version
Difference:Version of main #57.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1997Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
David Copperfield — MWYM — 1-800-WHY-MILK
Year:1997
Version type:Ad version
Difference:Version of main #57.
Notes:Exact MWYM + 1-800-WHY-MILK David Copperfield page recovered and embedded.

Images of this version

Authentic MWYM + 1-800-WHY-MILK period ad

Printed tagline:MILK. Where's your mustache?™
Format:Original magazine print ad· English

1-800-WHY-MILK is visibly printed at lower right.

source / image page
Visible text / transcription
Caption / body copy:With a wave of my hand, skim milk will now be called fat free milk. But this is no illusion. Skim milk has always been fat free. And it's always had all of the nutrients of whole milk, too. Which reminds me, it's time to perform my favorite bit of magic. Making it disappear.
Body-copy summary:Magic-themed copy explaining the skim-milk/fat-free-milk naming change.
Slug / tagline:MILK. Where's your mustache?™
Logos / marks:MILK. Where's your mustache? campaign mark
URLs / phone numbers:1-800-WHY-MILK
Fine print:Small campaign legal line appears beneath the slogan.
Other visible text:For More Information 1-800-WHY-MILK

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1997Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
David Copperfield — GO CARD / Tower Records rack card — MWYM + whymilk.com
Year:1997
Version type:Format Variant
Difference:Rack-card format of the David Copperfield MWYM + whymilk.com ad
Notes:Original David Copperfield rack-card format; front scan embedded and reverse body copy/contact line preserved from CardCow OCR.

Images of this version

David Copperfield — GO CARD rack postcard

Format:Original print / seller scan· English

Unused GO CARD/rack postcard; resolves previously imageless rack-card record.

source / image pagedirect image

Where it was published

PublicationIssue/datePageFormatSourceNotes
GO CARD / Tower Records distribution1997Original promotional rack card / postcardsourceOriginal vintage rack-card/postcard distribution object; not a magazine issue placement.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Entertainment WeeklyAug 15, 1997Print adsource
SeventeenSep 1997; Oct 1997; Mar 1998Print adsource
YMApr 1998Print adsource
Marie ClaireSep 1997Print adsourceAcademic appendix transcribes the David Copperfield MWYM body copy and explicitly cites Marie Claire USA, September 1997. Contact-line status is not captured by the corpus.
TIMEAug 1997Magazine print adsourceSeller explicitly identifies this as an original page from TIME magazine, August 1997.

More sources

J. Strauß academic advertising corpus / University of Trier dissertation
Date:2004/2005 dissertation
Appendix entry 61 identifies the National Fluid Milk Processor Promotion Board David Copperfield ad and cites Marie Claire USA, September 1997.
source
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