Main • #58
Elvis Impersonators
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Also documented: Elvis Impersonators — later “got milk?” reprint (high-resolution) — Format: High-resolution 2000px reprint scan (MilkAdMan)
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Elvis Impersonators — high-resolution period seller scan
Format:Original magazine ad / seller scan
High-resolution surviving print scan of the “Where would our act be without a strong pelvis” ad.
Variants of this ad (4)
Different printed versions of the same ad are grouped here.
Elvis Impersonators — GM 1998 — 'natural…'
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Elvis Impersonators — MWYM 1997 — 'natural…'
Images of this version
Original paper — MWYM / 'natural…' calcium copy
Printed tagline:MILK. Where's your mustache?
Format:Original magazine paper advertisement — dealer/seller photograph· English
Format:Original magazine paper advertisement — dealer/seller photograph· English
Visible body copy says the milk is 'not fortified with calcium' and 'comes with it naturally,' matching the collector's natural-calcium MWYM child. Bamboo labels the physical ad 1998 while the collector list dates that copy state to 1997.
Visible text / transcription
Caption / body copy:comes with it naturally
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Elvis Impersonators — MWYM 1997 — 'fortified…'
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Elvis Impersonators — GO CARD / Tower Records rack card — MWYM natural-copy + whymilk.com
Images of this version
Clean original rack-card front — Elvis Impersonators — GO CARD / Tower Records rack card — MWYM natural-copy + whymilk.com
Printed tagline:MILK. Where's your mustache?™
Format:Go Card / Tower Records rack card — front· English
Format:Go Card / Tower Records rack card — front· English
Rack card preserves the natural-calcium copy with MWYM, ©1998 and whymilk.com, a distinct format/year/contact combination.
Visible text / transcription
Caption / body copy:There's a ton of impersonators out there, baby. And we'll thank you very much to get the original. Milk. It comes with calcium naturally. So we drink 3 glasses a day. Ice cold. 'Cause after all, mama, where would our act be without a strong pelvis?
Slug / tagline:MILK. Where's your mustache?™
Copyright:ELVIS IMPERSONATORS ©1998 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Trademark text:ELVIS, ELVIS PRESLEY AND GRACELAND ARE REGISTERED TRADEMARKS OF ELVIS PRESLEY ENTERPRISES, INC.
Logos / marks:MILK. Where's your mustache? campaign mark; GO CARD / Tower Records reverse branding
URLs / phone numbers:http://www.whymilk.com; www.gocard.com; Nationwide Postcard Advertising 212.925.2420
Fine print:GO CARD / Nationwide Postcard Advertising distribution information appears on reverse.
Other visible text:TOWER RECORDS-VIDEO-BOOKS / GO CARD / nationwide postcard advertising / POSTCARD ADVERTISING
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| GO CARD / Tower Records distribution | 1998 | Original promotional rack card / postcard | source | Original vintage rack-card/postcard distribution object; not a magazine issue placement. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Better Homes & Gardens | Nov 1997 | Print ad | source | ||
| Health | Sep 1997 | Print ad | source | ||
| Ladies' Home Journal | Oct 1997 | Print ad | source | ||
| Life | Oct 1997 | Print ad | source | ||
| Newsweek | Aug 11, 1997 | Print ad | source | ||
| People | Aug 25, 1997 | Print ad | source | ||
| TIME | Aug 1997 | Print ad | source | Original TIME issue source preserved in collector listing. |