Main • #60
Amy Grant
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:6
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:6
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Amy Grant — alternate image considered for the ad (Lebec, California, Sept 8 1997)
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Ranker gallery image — Amy Grant
Format:Secondary editorial gallery reproduction· English
Ranker labels this subject 1997. Ranker remains secondary evidence and does not control printed-copy fidelity.
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
No image yet
Amy Grant historical collector reference — exact child mapping unresolved
Format:Historical collector image· English
The collector page lists several ads under one image link.
Variants of this ad (4)
Different printed versions of the same ad are grouped here.
Amy Grant — GM — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Amy Grant — MWYM — 1-800-WHY-MILK
Images of this version
Original period print - Amy Grant - MWYM + 1-800-WHY-MILK
Printed tagline:MILK Where's your mustache?
Format:Original magazine / newspaper print tear-sheet· English
Format:Original magazine / newspaper print tear-sheet· English
USA Weekend original-paper listing visibly shows the upper-left For More Information 1-800-WHY-MILK line and the MWYM slug. This resolves the phone-line MWYM child, not the separate got milk? phone child or no-contact MWYM child.
Visible text / transcription
Slug / tagline:MILK Where's your mustache?
Logos / marks:MILK Where's your mustache?
URLs / phone numbers:For More Information 1-800-WHY-MILK
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1997 | Original period print / tear-sheet | source | USA Weekend original-paper listing visibly shows the upper-left For More Information 1-800-WHY-MILK line and the MWYM slug. This resolves the phone-line MWYM child, not the separate got milk? phone child or no-contact MWYM child. |
Amy Grant — MWYM — no contact line noted
Images of this version
Amy Grant — MWYM — no contact line — original period paper
Printed tagline:MILK. Where's your mustache?
Format:Original period magazine advertisement / dealer scan· English
Format:Original period magazine advertisement / dealer scan· English
Recovered page visibly prints MILK. Where's your mustache? with no whymilk.com or 1-800-WHY-MILK contact line. This closes the no-contact MWYM child and must not be used for the separate got milk? phone child.
Visible text / transcription
Body-copy summary:Amy Grant pop-singer/fat-free-milk copy.
Slug / tagline:MILK. Where's your mustache?
Logos / marks:MILK. Where's your mustache?
URLs / phone numbers:No URL or phone contact line visible.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Amy Grant - got milk? 1997 poster - no contact line visible
Images of this version
Authentic 1997 got milk? large-format poster - no contact line visible
Printed tagline:got milk?
Format:Large-format poster· English
Format:Large-format poster· English
Uses got milk? and has no visible contact number.
Visible text / transcription
Caption / body copy:I may be a pop singer, but soda never helped me climb the charts. For me, it's fat free milk. It's delicious, rich in calcium and has all the nutrients of whole milk without the fat. And baby, baby, does it hit the spot.
Body-copy summary:Amy Grant contrasts soda with fat-free milk and emphasizes calcium and nutrients.
Slug / tagline:got milk?
Copyright:AMY GRANT ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:got milk? campaign mark
Fine print:No contact line is visible.
Second original-object source - Amy Grant - 30×23 subway/bus-shelter poster
Printed tagline:got milk?
Format:30 × 23 in. subway / bus-shelter poster· English
Format:30 × 23 in. subway / bus-shelter poster· English
Second current physical specimen for the already-cataloged Amy Grant large-format poster. Seller explicitly describes 30 × 23 inch subway-station/bus-shelter distribution in New York City. Added as supporting scan, not a new ad record.
Visible text / transcription
Slug / tagline:got milk?
Logos / marks:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Out-of-home / poster | 1997 | Approx. 23 × 30 in. poster | source | Original vintage 1997 Amy Grant got milk? poster, approximately 23 × 30 inches. | |
| Physical promotional format | 1997 | 30 × 23 in. subway / bus-shelter poster | source | Second current physical specimen for the already-cataloged Amy Grant large-format poster. Seller explicitly describes 30 × 23 inch subway-station/bus-shelter distribution in New York City. Added as supporting scan, not a new ad record. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Family Circle | Mar 10, 1998 | Print ad | source | ||
| Family Fun | Dec 1997/Jan 1998 | Print ad | source | ||
| Good Housekeeping | Oct 1997; Mar 1998 | Print ad | source | ||
| People | Sep 22, 1997; Oct 6, 1997 | Print ad | source | ||
| Redbook | Oct 1997; Mar 1998 | Print ad | source | ||
| Woman's Day | Oct 7, 1997; Feb 17, 1998 | Print ad | source |
More sources
Original Amy Grant got milk? USA Weekend seller listing
Date:1998 publication object
Seller identifies the ad as coming from USA Weekend and broadly dates it Jan–Feb. 1998. The listing does not establish which documented Amy Grant contact-line child the photographed page represents, so no child is force-matched.
source
Date:1998 publication object
Seller identifies the ad as coming from USA Weekend and broadly dates it Jan–Feb. 1998. The listing does not establish which documented Amy Grant contact-line child the photographed page represents, so no child is force-matched.
source
Fetch the Paper period/dealer scan
Fat-free milk copy. Seller dates this 1998, while the main parent is 1997. Probably a later printing; the slug and contact line would place it.
source
Fat-free milk copy. Seller dates this 1998, while the main parent is 1997. Probably a later printing; the slug and contact line would place it.
source