Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Main • #65

Elle MacPherson

Release year:1998
Category:Main campaign
Collections:Main Campaign
Times published:3
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?

Notes

MilkAdMan main campaign number; see Placements for issue evidence.

Main image

Original period printed ad — got milk?

Original 1998 Elle MacPherson printed ad. Important fidelity point: this photographed ad actually prints got milk?.

Credits

Photographer / credited image source:Annie Leibovitz
Campaign / production note:Fashion
How certain the credit is:A — agency-side archive metadata

More images of this ad — click to enlarge

Variants of this ad (5)

Different printed versions of the same ad are grouped here.

Elle MacPherson — GM — standard
Year:1998
Version type:Ad version
Difference:Version of main #65.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.· authentic period print remains the historical-fidelity target.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Elle MacPherson — GM — 1-800-WHY-MILK
Year:1998
Version type:Ad version
Difference:Version of main #65.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Elle MacPherson — MWYM — standard
Year:1998
Version type:Ad version
Difference:Version of main #65.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Elle MacPherson — MWYM — whymilk.com
Year:1998
Version type:Ad version
Difference:Version of main #65.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact original-period image.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved1998Original period print / tear-sheetsourceOriginal paper image visibly carries the MWYM slug and whymilk.com contact line, resolving the webline child.
Elle MacPherson — MWYM — 1-800-WHY-MILK
Year:1998
Version type:Ad version
Difference:Version of main #65.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact original-period image.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved1998Original period print / tear-sheetsourceOriginal paper image visibly carries the MWYM slug and 1-800-WHY-MILK contact line, resolving the phone-line child. Seller title uses Got Milk generically, so the printed object controls mapping.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Entertainment WeeklyMar 13, 1998Print adsource
PeopleJun 29, 1998Print adsource
Woman's DayJun 2, 1998Print adsource

More sources

Fetch the Paper period/dealer scan
Pregnant silhouette in a sleek black outfit. This is a strong visual identifier for the 1998 creative family, but the known child states differ by slug/contact line, so the scan remains on the parent until the fine print is read.
source
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