Sarah Michelle Gellar

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Main • #66

Sarah Michelle Gellar

Release year:1998
Category:Main campaign
Collections:Main Campaign
Times published:6
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?

Ad text

got milk?

Revealing outfits and the undead. What else can't most young guys get enough of? Calcium. But there is a mouth-watering solution. Milk. It can help provide the calcium growing bones need to stay strong. A real must. Especially if you plan on sticking your neck out.

Notes

MilkAdMan main campaign number; see Placements for issue evidence.· High-resolution authentic period scan visibly carries the “revealing outfits” copy and got milk? slug.

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Clean high-resolution original print scan — got milk?

Straight, background-free period scan. Preferred over the former low-resolution seller thumbnail for authentic copy/layout review.· Straight, background-free period scan. Preferred over the former low-resolution seller thumbnail for authentic copy/layout review.· High-resolution authentic period scan visibly carries the “revealing outfits” copy and got milk? slug. Copied to the dedicated child record so the variant gallery is complete.

source / image page

Credits

Photographer / credited image source:Annie Leibovitz

Campaign / production note:Buffy The Vampire Slayer

How certain the credit is:A — agency-side archive metadata

credit source

More images of this ad — click to enlarge

canonical-066 — alternate image considered for the ad

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Sarah Michelle Gellar — alternate image considered for the ad (New York City, Nov 20 1997)

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Original period printed ad — got milk?

Printed tagline:got milk?
Format:Full printed ad scan· English

Original 1998 Sarah Michelle Gellar printed ad. Visible printed slug is got milk?.

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Visible text / transcription

Slug / tagline:got milk?

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Second original-paper source — GM + whymilk.com — 'Revealing outfits…'

Printed tagline:got milk?
Format:Original 1998 magazine paper advertisement / tear-sheet· English

Independent photographed original-paper specimen of the main #66 got milk? + whymilk.com 'Revealing outfits…' state. This combination is already represented by main-066 (retired alias extra-773 → main-066), so enriches the parent instead of minting a duplicate variant record.

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Visible text / transcription

Caption / body copy:Revealing outfits and the undead. What else can't most young guys get enough of? Calcium. But there is a mouth-watering solution. Milk. It can help provide the calcium growing bones need to stay strong. A real must. Especially if you plan on sticking your neck out.

Slug / tagline:got milk?

Logos / marks:got milk?

URLs / phone numbers:http://www.whymilk.com

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Independent recovered print scan — 1998

Format:Original print advertisement / archival image reference· English

Candidate for extra-773 (Sarah Michelle Gellar - GM 1998 'revealing outfits'). the listing does not confirm the 'revealing outfits' copy line, so this is UNVERIFIED for that child.

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Ranker gallery image — Sarah Michelle Gellar

Format:Secondary editorial gallery reproduction· English

Ranker labels this subject 1998. Ranker remains secondary evidence and does not control printed-copy fidelity.

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Main campaign ad

Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

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Visible text / transcription

Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?

Variants of this ad (8)

Different printed versions of the same ad are grouped here.

Sarah Michelle Gellar — GM — 'I never get bent out of shape…'

Year:1998
Version type:Ad version
Difference:Version of main #66.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. Exact original 1998 paper image from Bamboo Trading; visible object resolves the no-contact GM bent-copy state.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.
Magazine title unresolved	1998		Approx. 8 × 11 in. original magazine paper advertisement	source	Bamboo Trading identifies this as an approximately 8 × 11 inch paper advertisement from a 1998 magazine. The served product image visibly shows the 'I never get bent out of shape…' copy, got milk? slug, and no whymilk/phone contact line, cleanly resolving extra-708.

Sarah Michelle Gellar — GM — 'I never get bent out of shape…' + whymilk.com

Year:1998
Version type:Ad version
Difference:Version of main #66.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Sarah Michelle Gellar — MWYM — 'I never get bent out of shape…'

Year:1998
Version type:Ad version
Difference:Version of main #66.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Sarah Michelle Gellar — MWYM — 'I never get bent out of shape…' + whymilk.com

Year:1998
Version type:Ad version
Difference:Version of main #66.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Sarah Michelle Gellar — MWYM — 'Revealing outfits…'

Year:1998
Version type:Ad version
Difference:Version of main #66.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. correction: a candidate original-paper seller photograph was rejected for this no-contact state because direct visual review shows a faint whymilk.com line; that object belongs to extra-819.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link.

Sarah Michelle Gellar — MWYM — 'Revealing outfits…' + whymilk.com

Year:1998
Version type:Copy / Fine-Print Variant
Difference:Newly documented MWYM + whymilk.com 'Revealing outfits' ad of main #66
Notes:New ad discovered through a complete Internet Archive periodical scan. It demonstrates why whole-issue scans are being searched independently of marketplace listings.

Images of this version

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Clean full-page Internet Archive scan — EGM May 1998

Printed tagline:MILK. Where's your mustache?
Format:Complete-issue full-page scan· English

Recovered from the complete Internet Archive magazine scan rather than a marketplace tear-sheet photograph. This ad was not separately captured by the old collector checklist.

source / image page

Visible text / transcription

Body-copy summary:Buffy/vampire-themed calcium and bone-strength message.

Slug / tagline:MILK. Where's your mustache?

Logos / marks:MILK. Where's your mustache? campaign mark

URLs / phone numbers:http://www.whymilk.com

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Electronic Gaming Monthly	May 1998 (Issue 106)	PDF scan page 15; printed page number not visible on ad	Full-page color magazine ad	source	The complete May 1998 EGM scan contains this full-page ad. OCR and the page image both show http://www.whymilk.com.
Publication unresolved	1998		Original 1998 magazine paper advertisement / tear-sheet	source	The seller photograph initially looked like a no-contact MWYM state, but direct visual review shows a faint http://www.whymilk.com line at upper left. It therefore enriches existing extra-819 and does NOT resolve extra-712.

Sarah Michelle Gellar — GO CARD / Tower Records rack card — 'Revealing outfits…' + whymilk.com

Year:1998
Version type:Format Variant
Difference:Rack-card format of the Sarah Michelle Gellar 'Revealing outfits…' + whymilk.com ad
Notes:Same copy/contact family as the clean EGM May 1998 page, but this is a separate original rack-card distribution format.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
GO CARD / Tower Records distribution	1998		Original promotional rack card / postcard	source	Original vintage rack-card/postcard distribution object; not a magazine issue placement.

Sarah Michelle Gellar / Buffy the Vampire Slayer — 30×23 poster

Year:1998
Version type:Format Variant
Difference:Physical-format variant of main #66 Sarah Michelle Gellar
Notes:Chisholm Larsson Gallery CL28606A; 30×23 in. Sarah Michelle Gellar / Buffy the Vampire Slayer campaign poster.

Images of this version

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Sarah Michelle Gellar / Buffy the Vampire Slayer — 30×23 poster

Format:30×23 in. display poster· English

Chisholm Larsson Gallery CL28606A; 30×23 in. Sarah Michelle Gellar / Buffy the Vampire Slayer campaign poster.

source / image page direct image

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Non-periodical promotional distribution	1998		30×23 in. display poster	source	Chisholm Larsson Gallery CL28606A; 30×23 in. Sarah Michelle Gellar / Buffy the Vampire Slayer campaign poster.

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Entertainment Weekly	May 29, 1998		Print ad	source
Seventeen	Jul 1998; Aug 1998		Print ad	source
YM	Sep 1998; Oct 1998		Print ad	source
Wonder Woman Annual	#7 (Sep 1998)	Back cover	Comic-book back-cover print ad	source	Seller explicitly identifies the Buffy / Sarah Michelle Gellar ad on the back of Wonder Woman Annual #7; independent issue records identify #7 as the September 1998 Ghosts Annual.
Publication unresolved	1998		Known variant	source	Known collector variation in Needs list. The collector listed it as a needed picture.
Publication unresolved	1998		Original 1998 magazine paper advertisement / tear-sheet	source	Independent photographed original-paper specimen of the main #66 got milk? + whymilk.com 'Revealing outfits…' state. This combination is already represented by main-066 (retired alias extra-773 → main-066), so enriches the parent instead of minting a duplicate variant record.

More sources

Milk Ad Collecting Central — needs.html
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
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