Cal Ripken Jr. - retirement — Milk Mustache Database

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Main • #139

Cal Ripken Jr. - retirement

Release year:2001
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?

Notes

MilkAdMan main campaign number; see Placements for issue evidence.

Also documented: MilkAdMan agency archive copy — Format: Full ad creative / agency archive alternate state· English — Recovered exact MilkAdMan agency archive alternate state (-01). (source)

The book's caption says this ad was created in honor of the retirement of Baltimore Orioles legend Cal Ripken.

Main image

Main campaign ad

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

source / image page direct image

Credits

Photographer / credited image source:Annie Leibovitz

Campaign / production note:Retirement Ad

How certain the credit is:A — agency-side archive metadata

credit source

Variants of this ad (3)

Different printed versions of the same ad are grouped here.

Cal Ripken Jr. - retirement — GM — 'How else could I have…'

Year:2001
Version type:Ad version
Difference:Version of main #139.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	2001		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Cal Ripken Jr. - retirement — GM — 'The perfect teammate…'

Year:2001
Version type:Ad version
Difference:Version of main #139.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact original-period image.

Images of this version

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Original period print - Cal Ripken Jr retirement - The perfect teammate

Printed tagline:got milk?
Format:Original magazine print / tear-sheet· English

Original 2001 magazine print visually resolves the collector-tracked The perfect teammate retirement ad.

source / image page

Visible text / transcription

Headline:3 glasses. Every day. The perfect teammate for 21 years.

Caption / body copy:Milk has 9 essential nutrients active bodies need. Even active bodies headed for Cooperstown. Congratulations to Cal on an amazing career.

Slug / tagline:got milk?

Logos / marks:got milk?

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	2001		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved	2001		Original magazine print / tear-sheet	source	Original 2001 magazine print visually resolves the collector-tracked The perfect teammate retirement ad.

Not all streaks have to end.

Year:2001
Version type:Ad version
Difference:Headline "Not all streaks have to end."; copy "Congratulations to Cal on an amazing 21-year career. As well as his ongoing streak of drinking 3 glasses of milk every day." Tall layout.
Notes:Created for Ripken's retirement (Milk Mustache Mania).

Images of this version

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Cal Ripken Jr. — "Not all streaks have to end.", from Milk Mustache Mania

Format:Reproduction in the book Milk Mustache Mania (owner's copy), scanned at 1200 dpi

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	2001		Ad version

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Sports Illustrated	Oct 29, 2001		Print ad	source