Milk Mustache Database

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Main • #261

Michelle Aguilar

Release year:2008
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?

Notes

Exact USA Today placement recovered for Dec. 17, 2008. Contemporaneous web reproduction also preserves the creative and copy.

Main image

Contemporaneous Dec. 17, 2008 creative reproduction

Published Dec. 17, 2008 with an explicit statement that the ad ran in USA Today that day. Visible 'The loser wins.' creative.

source / image pagedirect image

Credits

Photographer / credited image source:Michael Grecco
Campaign / production note:The Biggest Loser
How certain the credit is:A — agency-side archive metadata
credit source

Where it was published

PublicationIssue/datePageFormatSourceNotes
USA TodayDec 17, 2008Newspaper print ad / Biggest Loser winner adsourceContemporaneous Dec. 17, 2008 post explicitly states Michelle Aguilar's ad runs in USA Today on Dec. 17. PEOPLE published same-day debut coverage, and USDA's program report independently documents the December Biggest Loser promotion and the ad's copy.
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