Carnation “Magic Crystals” — Girl, May 1959

this artifact is attested by a credible source but no scan has been located.

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Historical precursor — documented

Carnation “Magic Crystals” — Girl, May 1959

Release year:1959
Category:Historical precursor
Collections:Historical Precursors
Type:Carnation Instant Nonfat Dry Milk print ad, full color 9.5 x 13.5 in
Historical filename:unknown

Notes

Placement: LIFE, May 18, 1959 (Vol. 46, No. 20) (source); the same ad also ran August 3 and December 7, 1959.

The same photograph was reused in a single-column layout dated February 1960 (see Variants).

Evidence

Dealer description: full-color ad, a little girl who has taken a swig big enough to leave a hefty moustache, caption 'This is the Instant that's delicious for drinking'. Dated May 1959.

source

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

Single-column layout — February 1960

Year:1960
Version type:Layout version
Difference:Same photograph as the May 1959 full-page ad, set as a tall single column: photo on top, tagline "This is the Instant that's delicious for drinking!" under the photo, headline and body copy stacked beneath. Printed date "February 1960" in the lower right corner.
Notes:Price line reads "for as little as 8¢ a quart!", as on the 1959 page. Magazine not yet identified.

Images of this version

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Carnation Magic Crystals girl — single-column version, February 1960

Printed tagline:This is the Instant that's delicious for drinking!
Format:Original magazine page (owner's copy), scanned at 600 dpi in two passes and joined

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	February 1960		Single-column ad		Date printed on the page.