Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

← Back to the full database
Contest Winner

Dakota Spirit Magnum — Be Strong Challenge winners — 2-page got milk? ad

Release year:2011
Category:Contest / cheer
Collections:Contest Winners
Times published:2
Type:Contest winner

Notes

The Be Strong Challenge launched in 2011 with Ashley Tisdale/MilkPEP/American Cheerleader. Dakota Spirit Magnum was announced as the winning squad and received $5,000 plus a new ad; the checklist catalogs the finished winner creative as a 2-page 2012 got milk? ad. Exact issue and final ad scan remain to be recovered.

Main image

Be Strong Challenge — ad reveal photo

EventMarketer-hosted image from Sept. 2011 coverage;

More images of this ad — click to enlarge

Where it was published

PublicationIssue/datePageFormatSourceNotes
American Cheerleader / Be Strong Challenge launchAug. 31, 2011 launch at The Grove, Los AngelesContest launch / ad-reveal eventsourceSweep #3 corrects the search window: program launched Aug. 31, 2011, earlier than the prior 2012-only assumption.
American Cheerleader2012, exact issue unresolved2-page contest-winner got milk? / Milk Mustache adsourceComplete Milk Ad Checklist identifies “Be Strong Cheerleader Winners (2 page Ad) 2012 +G.” MilkPEP launch materials establish the promised American Cheerleader ad; archived BodyByMilk posts identify Magnum as the winner.
Advertisement