Milk Mustache Database

Ad text

Milk measures up!

I'm not going through growing pains and braces for nothing! I drink three glasses of milk every day to keep my teeth and bones healthy and strong. Someday, when I'm taller and get this metal off my teeth, I'll be glad I knew how important calcium is!

Notes

the collector explicitly notes a no-ADVERTISEMENT-sign state; additional state separation remains open. Main image: a scan of the ad from the owner's copy, replacing a 363 px web image.

The ad's small print reads: “This milk mustache model isn't a celeb... yet. She's Cherish Wise, 13, of Bartlesville, Oklahoma, and she won the 'Mad About Milk' Photo Contest in Seventeen by creating the original milk caption — and cutting-edge height chart!”, with the ©2001 America's Dairy Farmers and Milk Processors credit. (The caption spells her name Cherish; the site's record title says Cherise.)

Milk Mustache Mania's “Contest Winner” page spells the name Cherish Wise and says her milk ad ran in Seventeen magazine in 2001. It says the campaign has been flooded with photos, letters and e-mails from people asking to be in an ad, and that while it has rarely featured non-celebrities it has regularly run ads featuring contest winners.