Campaign collateral · Spanish / Hispanic
“Piensa lo que bebes” — got milk? Spanish-language booklet
Release year:2008
Category:Campaign collateral / consumer booklet
Collections:Spanish / Hispanic Campaign
Times published:1
Type:12-page consumer booklet
Category:Campaign collateral / consumer booklet
Collections:Spanish / Hispanic Campaign
Times published:1
Type:12-page consumer booklet
Notes
Twelve-page Spanish-language booklet from MilkPEP’s Hispanic campaign (más leche, más logro), published on the campaign’s Spanish site 2424leche.com. It argues for milk over sugary drinks and carries milk recipes from the campaign’s celebrities — María Celeste Arrarás, Ana María Canseco, Sofía Vergara and Fernando Arau — with advice from Dra. Aliza Lifshitz and nutritionist Claudia González. Its last two pages reproduce the Sofía Vergara “¡Mamacita!” and María Celeste Arrarás ads in full (extra-016 and extra-967).
Issue: 2424leche.com download (capture of October 1, 2008)
More images of this ad — click to enlarge
Dra. Aliza Lifshitz — “No sólo lo que pones en tu plato es importante”
Format:12-page consumer booklet
“Piensa lo que bebes” — opening spread
Format:12-page consumer booklet
Licuado de Nuez de María Celeste Arrarás
Format:12-page consumer booklet
“Nada como 3 vasos de leche baja en grasa al día”
Format:12-page consumer booklet
Café con Canela de Ana María Canseco
Format:12-page consumer booklet
“La leche es tu mejor aliada”
Format:12-page consumer booklet
Licuado Primavera de Sofía Vergara
Format:12-page consumer booklet
“Piensa lo que bebes, yo te ayudo” — Claudia González, nutrióloga
Format:12-page consumer booklet
Cosmopolitan de Leche de Fernando Arau
Format:12-page consumer booklet
Sofía Vergara “¡Mamacita!” ad page
Format:12-page consumer booklet
María Celeste Arrarás “Este bigote siempre será noticia.” ad page
Format:12-page consumer booklet