Foreign Campaign — Israel
Israel Dairy Board — Milk Mustache Campaign (חלב. יש לו את זה)
Release year:1997
Category:Foreign licensed campaign / milk moustache / Israel
Collections:Foreign Campaign — Israel: Milk Council
Times published:0
Type:Licensed national print campaign
Printed tagline:חלב. יש לו את זה ("Milk. It's got it")
Category:Foreign licensed campaign / milk moustache / Israel
Collections:Foreign Campaign — Israel: Milk Council
Times published:0
Type:Licensed national print campaign
Printed tagline:חלב. יש לו את זה ("Milk. It's got it")
Notes
The Israeli adaptation of the U.S. milk-mustache campaign, run by the Israel Dairy Board / Milk Council (מועצת החלב) in 1997, licensed from Bozell’s global campaign through the Israeli agency Dahaf Echad (דחף אחד). Announced July 1997 to run for one year, it signed roughly 20 Israeli celebrities — documented names include Gidi Gov, Gila Almagor, Tzvika Sherf, Eli Hana, Yona Elian, Gilat Ankori, Shirley Boganim, and Orna & Moshe Datz — photographed as Annie-Leibovitz-style portraits for Israeli print. A foreign licensed campaign, separate from the U.S. MilkPEP campaign.
Where it was published
Israeli national newspapers & magazines, 1997. No specific placement scan documented yet.