Milk Mustache Database

Notes

A Fall/Winter 2018 capsule from KITH Treats and the California Milk Processor Board, announced November 2018. It revived the milk mustache with a roster of celebrities and paired them with co-branded apparel carrying tongue-in-cheek renditions of the line — ‘Got Kith?’ and ‘Got Treats?’. KITH Treats is Ronnie Fieg’s cereal-bar concept; the collaboration was covered with a 29-photo gallery.

Named subjects:Seth Rogen, Chrissy Teigen, Joan Smalls, Bobby Flay.

Note the sponsor:this is CMPB, not MilkPEP, and it falls four years after MilkPEP retired the mustache in 2014 — consistent with the campaign continuing in California after the national program ended. Main image: the 2000 px version of the ad.